Me and my dogs having a blast on the beach

Hello! I am Darko. 👋

I’m a glass-half-full AI strategy and product leader focused on reimagining the customer journey without losing the human at the center. By day, I lead consumer AI strategy and product at Gap Inc., working across Agentic Commerce, Agentic Experiences, and emerging technologies. By night, I build tools for my family, write about what I’m learning, and run on the beach with my dog, Nemo.

This little corner of the internet is my personal digital front porch. No consulting pitches, no jargon. It is just a place where I share what I am learning, the side projects I am building, and the ways I think AI can make our lives a little bit easier (and a lot more fun).

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What to Expect Here

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Tech for Good

I believe AI shouldn't be intimidating. I focus on the pragmatic, helpful side of technology that actually makes a difference in our day-to-day routines.

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Strategic Guidance

I share the everyday tools, workflows, and books that help me make sense of new technology. Since no one has it all figured out yet, I am just sharing my notes as I go so we can navigate it together.

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Life Offline

I love the digital world, but my favorite place is offline. If I am not at my desk, I am probably out running on the beach with my two dogs.

Recent Field Notes

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We Optimize for Every Metric Except the One That Actually Matters

We built AI that can predict your next purchase before you've thought of it. We have never had more power to actually understand people. Not just their data - them. The generation before us built the internet. They gave us speed, scale, and reach. What we build now, the values we wire into these systems today, is what the next generation will inherit as normal. We don't get a second chance to decide what AI cares about. That decision is being made right now, in roadmaps and backlogs and sprint cycles, by people like us. Let's make sure we leave them something worth inheriting.

Jul 1, 2026

The Age of Context Compression

Explore how AI is rewiring our behavior and collapsing the distance between intention and action. Discover why "context compression" is the most critical shift in modern commerce and what it means for the future of brand loyalty.

May 7, 2026

A Love Letter to the AI Skeptics: Why There’s Reason for Optimism

Choosing optimism about AI is a necessary act of discipline in a culture that increasingly equates cynicism with intelligence.

Apr 6, 2026

I Asked Real Humans About AI Shopping. They Asked Me If I Was Okay.

Our job isn’t to make commerce more futuristic. It’s to make life a little easier. A little calmer. A little more predictable. To reduce the moments where people feel tricked, stuck, or overwhelmed. To build experiences that earn trust the boring way, by working, by being fair, by being easy to undo, and by treating people like humans instead of “conversion opportunities.”

Feb 20, 2026

Open-Source Workflows & Guides

I am always tinkering with new systems to make life a little easier. Here is where I share my favorite open-source workflows, white papers, and side projects for you to use, completely free.

Explore the Guides